Why a demand fulfilment process
If a demand for the organization's products and services
has been created there must be a process that fulfils this demand. This
might be production but if the customer requirement is detailed in
performance terms rather than in terms of a solution, it might also include
product design. There are many other ways of satisfying a demand and once
again to avoid using labels that are also names of departments, a suitable
name might be a Demand fulfilment process. Other names might be Order
to Cash Process, Product Realization Process,
Production Process or Service Delivery Process
Purpose
Converts customer requirements into products and services
in a manner that satisfies all stakeholders. New product development would
form part of this process if the business were order driven (i.e. the order
contained performance requirements for which a new product or service had to
be designed)
Process inputs
- Business plan (from Mission Management process)
- Product/service design (from Demand Creation process)
- Capable and competent resources (from Resource
Management Process)
- Customers (from Demand Creation process)
Process Key stages (Fast food outlet)
Note: The process flow is kept simple for
illustrative purposes. The yellow boxes represent the key stages of the
business process and the blue boxes represent the work processes
Process outputs
- Capacity forecast
- Manpower forecast
- Food waste
- Customer feedback
- Satisfied customers
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